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TV spots for eHarmony's new multimillion-dollar campaign feature couples who met on the matchmaking site. Asked if it would take part in the meetings, Ocean Media referred calls to the client. In recent years it has expanded its services beyond dating, launching a wedding site, ProjectWedding.
Working with agencies on a project basis allows the brand to get the best agency for the job depending on the channel that is being used, she says. Share your views in the comments section below.
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